Market Research Analysts and Marketing Specialists Salary in Florida
State wage data from the BLS OEWS survey, May 2025.
Median annual
$75,450
Median hourly
$36
Average annual
$81,010
Employed in state
61K
The median annual salary for Market Research Analysts and Marketing Specialists in Florida is $75,450, or about $36 an hour. That is 4% lower than the national median.
Pay in Florida ranges from $38,830 at the 10th percentile to $130,570 at the 90th percentile. Roughly 61K people work as market research analysts and marketing specialists in the state.
Pay distribution in Florida
10th$38,830
25th$52,650
Median$75,450
75th$99,600
90th$130,570
Salary calculator
- Hourly
- $36.27
- Daily
- $290
- Weekly
- $1,451
- Bi-weekly
- $2,902
- Monthly
- $6,288
- Annual
- $75,450
$75,450 a year is around the 50th percentile for Market Research Analysts and Marketing Specialistss in Florida. The median is $75,450.
Market Research Analysts and Marketing Specialists pay by metro area in Florida
| Metro area | Median annual | Employment |
|---|---|---|
| Miami-Fort Lauderdale-West Palm Beach, FL | $78,990 | N/A |
| Jacksonville, FL | $76,740 | 4.4K |
| Lakeland-Winter Haven, FL | $76,630 | 1.1K |
| Naples-Marco Island, FL | $75,280 | 800 |
| Tampa-St. Petersburg-Clearwater, FL | $75,210 | 8.4K |
| Palm Bay-Melbourne-Titusville, FL | $73,350 | 1.0K |
| North Port-Bradenton-Sarasota, FL | $73,260 | 1.6K |
| Wildwood-The Villages, FL | $72,890 | 110 |
| Orlando-Kissimmee-Sanford, FL | $72,860 | 8.8K |
| Port St. Lucie, FL | $71,310 | 620 |
| Gainesville, FL | $70,920 | 670 |
| Deltona-Daytona Beach-Ormond Beach, FL | $67,020 | 940 |
| Cape Coral-Fort Myers, FL | $65,180 | 1.4K |
| Panama City-Panama City Beach, FL | $65,000 | 310 |
| Tallahassee, FL | $65,000 | 940 |
Other jobs in Florida
- Retail Salespersons$35,410
- General and Operations Managers$105,770
- Fast Food and Counter Workers$31,200
- Registered Nurses$97,550
- Customer Service Representatives$44,770
- Waiters and Waitresses$35,230
- Cashiers$32,880
- Office Clerks, General$45,010
- Stockers and Order Fillers$37,330
- Laborers and Freight, Stock, and Material Movers, Hand$40,240
- Janitors and Cleaners, Except Maids and Housekeeping Cleaners$36,840
- Cooks, Restaurant$37,390
- Heavy and Tractor-Trailer Truck Drivers$58,640
- Maintenance and Repair Workers, General$49,590
- Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel$69,990
- Secretaries and Administrative Assistants, Except Legal, Medical, and Executive$47,540
- Nursing Assistants$42,260
- Medical Secretaries and Administrative Assistants$45,930
- Security Guards$38,020
- First-Line Supervisors of Office and Administrative Support Workers$69,500