How much does a Market Research Analysts and Marketing Specialists make?

The median annual wage for Market Research Analysts and Marketing Specialists is $78,760 ($38 per hour). Pay ranges from about $43,390 at the 10th percentile to $155,480 at the 90th percentile.

What is the average salary for a Market Research Analysts and Marketing Specialists?

The average (mean) annual salary is $89,490, which is higher than the median because a small number of high earners pull the average up.

Is Market Research Analysts and Marketing Specialists a growing occupation?

BLS employment data for May 2025 counts about 900K people in this occupation. Projected growth is published separately in the BLS Employment Projections program.

Market Research Analysts and Marketing Specialists Salary

Business and Financial Operations Occupations · 900K employed in the U.S.

Median annual

$78,760

Median hourly

$38

Average annual

$89,490

Typical range

$43,390–$155,480

Pay distribution

10th to 90th percentile, with the median marked.

10th$43,390

25th$58,350

Median$78,760

75th$108,310

90th$155,480

What this role pays

The median annual salary for Market Research Analysts and Marketing Specialists is $78,760 as of May 2025, based on the U.S. Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS) survey. That works out to about $38 an hour at a full-time schedule.

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign.

Most earn between $43,390 and $155,480 a year. There are roughly 900K people employed as market research analysts and marketing specialists in the United States. Use the state and metro pages below to see how pay changes by location, and the calculator to convert any hourly or annual figure.

Salary calculator

Convert your pay and see where it lands for Market Research Analysts and Marketing Specialists.

Pay amountPay period

Hours / weekWeeks / year

Hourly: $37.87
Daily: $303
Weekly: $1,515
Bi-weekly: $3,029
Monthly: $6,563
Annual: $78,760

$78,760 a year is around the 50th percentile for Market Research Analysts and Marketing Specialistss. The median is $78,760.

Market Research Analysts and Marketing Specialists — U.S., May 2025
Percentile	Hourly	Annual
10th percentile	$20.90	$43,390
25th percentile	$28.10	$58,350
Median	$37.90	$78,760
75th percentile	$52.10	$108,310
90th percentile	$74.80	$155,480
Average (mean)	$43.00	$89,490
Employment	899,580 people

Key skills

Reading Comprehension
Writing
Critical Thinking
Active Listening
Speaking
Complex Problem Solving
Active Learning
Judgment and Decision Making
Monitoring
Systems Analysis

Highest-paying states

Median annual wage by state.

1Massachusetts$101,810
2Delaware$101,270
3New York$98,580
4District of Columbia$98,090
5Washington$95,120
6California$94,700
7Colorado$93,050
8New Jersey$88,190
9Minnesota$87,510
10Rhode Island$86,240
11Oregon$79,150
12Illinois$79,120

Top-paying metro areas

Median annual wage by metro area.

1San Jose-Sunnyvale-Santa Clara, CA$141,960
2San Francisco-Oakland-Fremont, CA$123,250
3Boston-Cambridge-Newton, MA-NH$102,390
4Seattle-Tacoma-Bellevue, WA$102,170
5New York-Newark-Jersey City, NY-NJ$100,520
6Denver-Aurora-Centennial, CO$99,040
7Minneapolis-St. Paul-Bloomington, MN-WI$97,910
8Boulder, CO$97,600
9Durham-Chapel Hill, NC$93,110
10Worcester, MA$90,300
11Colorado Springs, CO$90,210
12Washington-Arlington-Alexandria, DC-VA-MD-WV$87,160

Related job titles

Employers advertise Market Research Analysts and Marketing Specialists roles under these titles.

Related occupations

What a Market Research Analysts and Marketing Specialists does

Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Measure and assess customer and employee satisfaction.
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
Seek and provide information to help companies determine their position in the marketplace.
Forecast and track marketing and sales trends, analyzing collected data.
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Monitor industry statistics and follow trends in trade literature.

Frequently asked questions

How much does a Market Research Analysts and Marketing Specialists make?: The median annual wage for Market Research Analysts and Marketing Specialists is $78,760 ($38 per hour). Pay ranges from about $43,390 at the 10th percentile to $155,480 at the 90th percentile.
What is the average salary for a Market Research Analysts and Marketing Specialists?: The average (mean) annual salary is $89,490, which is higher than the median because a small number of high earners pull the average up.
Which state pays Market Research Analysts and Marketing Specialistss the most?: Massachusetts has the highest median annual wage for this occupation at $101,810.
Is Market Research Analysts and Marketing Specialists a growing occupation?: BLS employment data for May 2025 counts about 900K people in this occupation. Projected growth is published separately in the BLS Employment Projections program.
What does a Market Research Analysts and Marketing Specialists do?: Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.; Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.; Measure and assess customer and employee satisfaction..