Market Research Analysts and Marketing Specialists Salary in Iowa

State wage data from the BLS OEWS survey, May 2025.

Median annual

$66,390

Median hourly

$32

Average annual

$73,380

Employed in state

8.9K

The median annual salary for Market Research Analysts and Marketing Specialists in Iowa is $66,390, or about $32 an hour. That is 16% lower than the national median.

Pay in Iowa ranges from $40,160 at the 10th percentile to $122,120 at the 90th percentile. Roughly 8.9K people work as market research analysts and marketing specialists in the state.

Pay distribution in Iowa

10th$40,160

25th$50,010

Median$66,390

75th$85,680

90th$122,120

Salary calculator

Pay amountPay period

Hours / weekWeeks / year

Hourly: $31.92
Daily: $255
Weekly: $1,277
Bi-weekly: $2,553
Monthly: $5,533
Annual: $66,390

$66,390 a year is around the 50th percentile for Market Research Analysts and Marketing Specialistss in Iowa. The median is $66,390.

Market Research Analysts and Marketing Specialists — Iowa
Percentile	Hourly	Annual
10th percentile	$19.30	$40,160
25th percentile	$24.00	$50,010
Median	$31.90	$66,390
75th percentile	$41.20	$85,680
90th percentile	$58.70	$122,120
Average (mean)	$35.30	$73,380
Employment	8,880 people

Market Research Analysts and Marketing Specialists pay by metro area in Iowa

Metro area	Median annual	Employment
Des Moines-West Des Moines, IA	$76,580	3.4K
Davenport-Moline-Rock Island, IA-IL	$71,590	1.1K
Waterloo-Cedar Falls, IA	$64,000	370
Iowa City, IA	$63,790	460
Cedar Rapids, IA	$63,630	960
Omaha, NE-IA	$62,280	2.2K
Dubuque, IA	$61,660	330
Ames, IA	$61,100	380
Sioux City, IA-NE-SD	$56,230	220

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