Market Research Analysts and Marketing Specialists Salary in Kentucky

State wage data from the BLS OEWS survey, May 2025.

Median annual

$61,480

Median hourly

$30

Average annual

$70,220

Employed in state

6.3K

The median annual salary for Market Research Analysts and Marketing Specialists in Kentucky is $61,480, or about $30 an hour. That is 22% lower than the national median.

Pay in Kentucky ranges from $37,970 at the 10th percentile to $103,300 at the 90th percentile. Roughly 6.3K people work as market research analysts and marketing specialists in the state.

Pay distribution in Kentucky

10th$37,970

25th$47,950

Median$61,480

75th$78,290

90th$103,300

Salary calculator

Pay amountPay period

Hours / weekWeeks / year

Hourly: $29.56
Daily: $236
Weekly: $1,182
Bi-weekly: $2,365
Monthly: $5,123
Annual: $61,480

$61,480 a year is around the 50th percentile for Market Research Analysts and Marketing Specialistss in Kentucky. The median is $61,480.

Market Research Analysts and Marketing Specialists — Kentucky
Percentile	Hourly	Annual
10th percentile	$18.20	$37,970
25th percentile	$23.10	$47,950
Median	$29.60	$61,480
75th percentile	$37.60	$78,290
90th percentile	$49.70	$103,300
Average (mean)	$33.80	$70,220
Employment	6,290 people

Market Research Analysts and Marketing Specialists pay by metro area in Kentucky

Metro area	Median annual	Employment
Cincinnati, OH-KY-IN	$75,750	7.1K
Lexington-Fayette, KY	$65,280	1.1K
Elizabethtown, KY	$64,460	130
Louisville/Jefferson County, KY-IN	$63,280	2.3K
Paducah, KY-IL	$60,720	150
Bowling Green, KY	$60,200	240
Clarksville, TN-KY	$58,020	250
Huntington-Ashland, WV-KY-OH	$55,700	290
Owensboro, KY	$53,950	110

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