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Market Research Analysts and Marketing Specialists Salary in Michigan

State wage data from the BLS OEWS survey, May 2025.

Median annual

$66,780

Median hourly

$32

Average annual

$77,240

Employed in state

24K

The median annual salary for Market Research Analysts and Marketing Specialists in Michigan is $66,780, or about $32 an hour. That is 15% lower than the national median.

Pay in Michigan ranges from $40,930 at the 10th percentile to $127,190 at the 90th percentile. Roughly 24K people work as market research analysts and marketing specialists in the state.

Pay distribution in Michigan

10th$40,930
25th$49,990
Median$66,780
75th$97,820
90th$127,190

Salary calculator

Hourly
$32.11
Daily
$257
Weekly
$1,284
Bi-weekly
$2,568
Monthly
$5,565
Annual
$66,780

$66,780 a year is around the 50th percentile for Market Research Analysts and Marketing Specialistss in Michigan. The median is $66,780.

Market Research Analysts and Marketing Specialists pay by metro area in Michigan

Metro areaMedian annualEmployment
Detroit-Warren-Dearborn, MI$77,10012K
Niles, MI$75,470320
Midland, MI$71,490200
Battle Creek, MI$70,380250
Ann Arbor, MI$66,2101.2K
Jackson, MI$65,510220
Grand Rapids-Wyoming-Kentwood, MI$64,8803.0K
Lansing-East Lansing, MI$64,6901.1K
Monroe, MI$64,500140
South Bend-Mishawaka, IN-MI$64,000620
Kalamazoo-Portage, MI$61,820610
Flint, MI$59,990410
Traverse City, MI$59,460340
Saginaw, MI$58,870320
Muskegon-Norton Shores, MI$58,400190

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