Market Research Analysts and Marketing Specialists Salary in Texas
State wage data from the BLS OEWS survey, May 2025.
Median annual
$72,520
Median hourly
$35
Average annual
$79,770
Employed in state
63K
The median annual salary for Market Research Analysts and Marketing Specialists in Texas is $72,520, or about $35 an hour. That is 8% lower than the national median.
Pay in Texas ranges from $37,640 at the 10th percentile to $135,710 at the 90th percentile. Roughly 63K people work as market research analysts and marketing specialists in the state.
Pay distribution in Texas
10th$37,640
25th$52,060
Median$72,520
75th$98,320
90th$135,710
Salary calculator
- Hourly
- $34.87
- Daily
- $279
- Weekly
- $1,395
- Bi-weekly
- $2,789
- Monthly
- $6,043
- Annual
- $72,520
$72,520 a year is around the 50th percentile for Market Research Analysts and Marketing Specialistss in Texas. The median is $72,520.
Market Research Analysts and Marketing Specialists pay by metro area in Texas
| Metro area | Median annual | Employment |
|---|---|---|
| Austin-Round Rock-San Marcos, TX | $80,460 | 8.3K |
| Dallas-Fort Worth-Arlington, TX | $75,240 | 21K |
| Midland, TX | $72,550 | 250 |
| Houston-Pasadena-The Woodlands, TX | $67,370 | 14K |
| San Antonio-New Braunfels, TX | $65,950 | 4.1K |
| College Station-Bryan, TX | $61,620 | 380 |
| Amarillo, TX | $61,380 | 310 |
| Victoria, TX | $60,760 | 70 |
| Sherman-Denison, TX | $59,950 | 130 |
| Killeen-Temple, TX | $58,990 | 340 |
| Abilene, TX | $58,980 | 190 |
| Longview, TX | $58,840 | 270 |
| Odessa, TX | $56,330 | 100 |
| Waco, TX | $56,310 | 360 |
| Corpus Christi, TX | $55,980 | 380 |
Other jobs in Texas
- Fast Food and Counter Workers$31,200
- General and Operations Managers$105,770
- Retail Salespersons$35,410
- Customer Service Representatives$44,770
- Home Health and Personal Care Aides$35,800
- Stockers and Order Fillers$37,330
- Registered Nurses$97,550
- Cashiers$32,880
- Office Clerks, General$45,010
- Laborers and Freight, Stock, and Material Movers, Hand$40,240
- Heavy and Tractor-Trailer Truck Drivers$58,640
- Waiters and Waitresses$35,230
- Janitors and Cleaners, Except Maids and Housekeeping Cleaners$36,840
- Software Developers$135,980
- First-Line Supervisors of Office and Administrative Support Workers$69,500
- Secretaries and Administrative Assistants, Except Legal, Medical, and Executive$47,540
- Maintenance and Repair Workers, General$49,590
- Project Management Specialists$102,320
- First-Line Supervisors of Food Preparation and Serving Workers$44,080
- Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel$69,990