Market Research Analysts and Marketing Specialists Salary in Wisconsin
State wage data from the BLS OEWS survey, May 2025.
Median annual
$64,800
Median hourly
$31
Average annual
$73,910
Employed in state
16K
The median annual salary for Market Research Analysts and Marketing Specialists in Wisconsin is $64,800, or about $31 an hour. That is 18% lower than the national median.
Pay in Wisconsin ranges from $42,640 at the 10th percentile to $117,910 at the 90th percentile. Roughly 16K people work as market research analysts and marketing specialists in the state.
Pay distribution in Wisconsin
10th$42,640
25th$52,450
Median$64,800
75th$89,560
90th$117,910
Salary calculator
- Hourly
- $31.15
- Daily
- $249
- Weekly
- $1,246
- Bi-weekly
- $2,492
- Monthly
- $5,400
- Annual
- $64,800
$64,800 a year is around the 50th percentile for Market Research Analysts and Marketing Specialistss in Wisconsin. The median is $64,800.
Market Research Analysts and Marketing Specialists pay by metro area in Wisconsin
| Metro area | Median annual | Employment |
|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | $97,910 | 17K |
| Milwaukee-Waukesha, WI | $73,880 | 4.6K |
| Kenosha, WI | $70,690 | 380 |
| Racine-Mount Pleasant, WI | $70,660 | 280 |
| Madison, WI | $67,990 | 2.6K |
| Appleton, WI | $65,110 | 690 |
| Wausau, WI | $65,060 | 240 |
| Sheboygan, WI | $63,990 | 200 |
| Duluth, MN-WI | $63,380 | 330 |
| Oshkosh-Neenah, WI | $63,060 | 600 |
| Green Bay, WI | $63,050 | 830 |
| Janesville-Beloit, WI | $62,480 | 290 |
| Fond du Lac, WI | $62,370 | 150 |
| Eau Claire, WI | $61,990 | 460 |
| La Crosse-Onalaska, WI-MN | $61,930 | 370 |
Other jobs in Wisconsin
- Home Health and Personal Care Aides$35,800
- Laborers and Freight, Stock, and Material Movers, Hand$40,240
- Registered Nurses$97,550
- Fast Food and Counter Workers$31,200
- Retail Salespersons$35,410
- Cashiers$32,880
- Heavy and Tractor-Trailer Truck Drivers$58,640
- Office Clerks, General$45,010
- Customer Service Representatives$44,770
- Stockers and Order Fillers$37,330
- Miscellaneous Assemblers and Fabricators$44,650
- Janitors and Cleaners, Except Maids and Housekeeping Cleaners$36,840
- Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products$72,080
- General and Operations Managers$105,770
- Waiters and Waitresses$35,230
- Maintenance and Repair Workers, General$49,590
- Bartenders$34,340
- Nursing Assistants$42,260
- Secretaries and Administrative Assistants, Except Legal, Medical, and Executive$47,540
- Teaching Assistants, Except Postsecondary$36,780