Marketing Managers Salary
Management Occupations · 395K employed in the U.S.
Median annual
$166,790
Median hourly
$80
Average annual
$177,770
Typical range
$90,260–$293,610
Pay distribution
10th to 90th percentile, with the median marked.
What this role pays
The median annual salary for Marketing Managers is $166,790 as of May 2025, based on the U.S. Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS) survey. That works out to about $80 an hour at a full-time schedule.
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.
Most earn between $90,260 and $293,610 a year. There are roughly 395K people employed as marketing managers in the United States. Use the state and metro pages below to see how pay changes by location, and the calculator to convert any hourly or annual figure.
Salary calculator
Convert your pay and see where it lands for Marketing Managers.
- Hourly
- $80.19
- Daily
- $642
- Weekly
- $3,208
- Bi-weekly
- $6,415
- Monthly
- $13,899
- Annual
- $166,790
$166,790 a year is around the 50th percentile for Marketing Managerss. The median is $166,790.
Highest-paying states
Median annual wage by state.
- 1Massachusetts$212,020
- 2California$193,620
- 3Virginia$187,820
- 4Colorado$182,730
- 5New York$181,200
- 6New Jersey$180,040
- 7District of Columbia$177,170
- 8Minnesota$173,300
- 9Washington$172,270
- 10Connecticut$169,240
- 11South Dakota$167,750
- 12Montana$165,580
Top-paying metro areas
Median annual wage by metro area.
- 1San Jose-Sunnyvale-Santa Clara, CA$231,370
- 2San Francisco-Oakland-Fremont, CA$220,480
- 3Boston-Cambridge-Newton, MA-NH$213,910
- 4Billings, MT$212,760
- 5Trenton-Princeton, NJ$208,440
- 6Topeka, KS$205,310
- 7Boulder, CO$199,570
- 8Worcester, MA$199,280
- 9New York-Newark-Jersey City, NY-NJ$192,840
- 10Greeley, CO$190,410
- 11Fort Collins-Loveland, CO$189,690
- 12Cheyenne, WY$183,540
Related job titles
Employers advertise Marketing Managers roles under these titles.
- Account Supervisor
- Brand Manager
- Business Developer
- Category Manager
- Commercial Lines Manager
- Digital Marketing Manager
- Digital Product Manager
- Fashion Coordinator
- Fashion Marketer
- Internet Marketing Manager
- Market Analysis Director
- Market Development Executive
- Market Research Manager
- Marketing Administrator
- Marketing Communications Manager
- Marketing Coordinator
Related occupations
What a Marketing Managers does
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Compile lists describing product or service offerings.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
Frequently asked questions
- How much does a Marketing Managers make?
- The median annual wage for Marketing Managers is $166,790 ($80 per hour). Pay ranges from about $90,260 at the 10th percentile to $293,610 at the 90th percentile.
- What is the average salary for a Marketing Managers?
- The average (mean) annual salary is $177,770, which is higher than the median because a small number of high earners pull the average up.
- Which state pays Marketing Managerss the most?
- Massachusetts has the highest median annual wage for this occupation at $212,020.
- Is Marketing Managers a growing occupation?
- BLS employment data for May 2025 counts about 395K people in this occupation. Projected growth is published separately in the BLS Employment Projections program.
- What does a Marketing Managers do?
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.; Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.; Develop pricing strategies, balancing firm objectives and customer satisfaction..