Personal Financial Advisors Salary
Business and Financial Operations Occupations · 267K employed in the U.S.
Median annual
$105,070
Median hourly
$51
Average annual
$156,670
Typical range
$50,190–$357,020
Pay distribution
10th to 90th percentile, with the median marked.
What this role pays
The median annual salary for Personal Financial Advisors is $105,070 as of May 2025, based on the U.S. Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS) survey. That works out to about $51 an hour at a full-time schedule.
Advise clients on financial plans using knowledge of tax and investment strategies, securities, insurance, pension plans, and real estate. Duties include assessing clients' assets, liabilities, cash flow, insurance coverage, tax status, and financial objectives.
Most earn between $50,190 and $357,020 a year. There are roughly 267K people employed as personal financial advisors in the United States. Use the state and metro pages below to see how pay changes by location, and the calculator to convert any hourly or annual figure.
Salary calculator
Convert your pay and see where it lands for Personal Financial Advisors.
- Hourly
- $50.51
- Daily
- $404
- Weekly
- $2,021
- Bi-weekly
- $4,041
- Monthly
- $8,756
- Annual
- $105,070
$105,070 a year is around the 50th percentile for Personal Financial Advisorss. The median is $105,070.
Highest-paying states
Median annual wage by state.
- 1New York$166,400
- 2New Jersey$158,570
- 3California$130,330
- 4Connecticut$129,720
- 5South Dakota$128,720
- 6Massachusetts$125,670
- 7Delaware$125,050
- 8Oregon$122,830
- 9Illinois$120,130
- 10Wisconsin$119,430
- 11Washington$114,050
- 12Vermont$110,020
Top-paying metro areas
Median annual wage by metro area.
- 1New York-Newark-Jersey City, NY-NJ$170,050
- 2San Francisco-Oakland-Fremont, CA$160,610
- 3Muskegon-Norton Shores, MI$159,990
- 4Springfield, IL$154,370
- 5Amherst Town-Northampton, MA$145,190
- 6Bloomington, IL$141,070
- 7Santa Fe, NM$138,790
- 8San Jose-Sunnyvale-Santa Clara, CA$136,820
- 9Bridgeport-Stamford-Danbury, CT$135,770
- 10Staunton-Stuarts Draft, VA$133,900
- 11Sheboygan, WI$133,200
- 12Bend, OR$133,080
Related job titles
Employers advertise Personal Financial Advisors roles under these titles.
- Budget Counselor
- Certified Financial Planner (CFP)
- Client Advisor
- Credit Counselor
- Debt Counselor
- Estate Planning Counselor
- Estate Trustee
- Finance Consultant
- Financial Agent
- Financial Coordinator
- Financial Investment Adviser
- Financial Investment Advisor
- Financial Life Planner
- Financial Planner
- Financial Relationship Consultant
- Financial Retirement Plan Specialist
Related occupations
What a Personal Financial Advisors does
- Interview clients to determine their current income, expenses, insurance coverage, tax status, financial objectives, risk tolerance, or other information needed to develop a financial plan.
- Analyze financial information obtained from clients to determine strategies for meeting clients' financial objectives.
- Answer clients' questions about the purposes and details of financial plans and strategies.
- Review clients' accounts and plans regularly to determine whether life changes, economic changes, environmental concerns, or financial performance indicate a need for plan reassessment.
- Manage client portfolios, keeping client plans up-to-date.
- Recommend to clients strategies in cash management, insurance coverage, investment planning, or other areas to help them achieve their financial goals.
- Recommend financial products, such as stocks, bonds, mutual funds, or insurance.
- Implement financial planning recommendations, or refer clients to someone who can assist them with plan implementation.
Frequently asked questions
- How much does a Personal Financial Advisors make?
- The median annual wage for Personal Financial Advisors is $105,070 ($51 per hour). Pay ranges from about $50,190 at the 10th percentile to $357,020 at the 90th percentile.
- What is the average salary for a Personal Financial Advisors?
- The average (mean) annual salary is $156,670, which is higher than the median because a small number of high earners pull the average up.
- Which state pays Personal Financial Advisorss the most?
- New York has the highest median annual wage for this occupation at $166,400.
- Is Personal Financial Advisors a growing occupation?
- BLS employment data for May 2025 counts about 267K people in this occupation. Projected growth is published separately in the BLS Employment Projections program.
- What does a Personal Financial Advisors do?
- Interview clients to determine their current income, expenses, insurance coverage, tax status, financial objectives, risk tolerance, or other information needed to develop a financial plan.; Analyze financial information obtained from clients to determine strategies for meeting clients' financial objectives.; Answer clients' questions about the purposes and details of financial plans and strategies..