Market Research Analysts and Marketing Specialists Salary in California
State wage data from the BLS OEWS survey, May 2025.
Median annual
$94,700
Median hourly
$46
Average annual
$108,120
Employed in state
119K
The median annual salary for Market Research Analysts and Marketing Specialists in California is $94,700, or about $46 an hour. That is 20% higher than the national median.
Pay in California ranges from $48,440 at the 10th percentile to $181,600 at the 90th percentile. Roughly 119K people work as market research analysts and marketing specialists in the state.
Pay distribution in California
10th$48,440
25th$65,290
Median$94,700
75th$134,630
90th$181,600
Salary calculator
- Hourly
- $45.53
- Daily
- $364
- Weekly
- $1,821
- Bi-weekly
- $3,642
- Monthly
- $7,892
- Annual
- $94,700
$94,700 a year is around the 50th percentile for Market Research Analysts and Marketing Specialistss in California. The median is $94,700.
Market Research Analysts and Marketing Specialists pay by metro area in California
| Metro area | Median annual | Employment |
|---|---|---|
| San Jose-Sunnyvale-Santa Clara, CA | $141,960 | 13K |
| San Francisco-Oakland-Fremont, CA | $123,250 | 24K |
| Los Angeles-Long Beach-Anaheim, CA | $82,990 | 39K |
| Napa, CA | $81,440 | 390 |
| Oxnard-Thousand Oaks-Ventura, CA | $80,100 | 1.6K |
| Santa Maria-Santa Barbara, CA | $79,710 | 960 |
| San Diego-Chula Vista-Carlsbad, CA | $79,440 | N/A |
| Santa Cruz-Watsonville, CA | $78,880 | 440 |
| Santa Rosa-Petaluma, CA | $78,810 | 960 |
| Sacramento-Roseville-Folsom, CA | $78,630 | 4.5K |
| Stockton-Lodi, CA | $73,650 | 730 |
| Vallejo, CA | $73,470 | 370 |
| Modesto, CA | $71,600 | 580 |
| Chico, CA | $70,820 | 320 |
| Hanford-Corcoran, CA | $70,720 | 80 |
Other jobs in California
- Home Health and Personal Care Aides$35,800
- Fast Food and Counter Workers$31,200
- Retail Salespersons$35,410
- Laborers and Freight, Stock, and Material Movers, Hand$40,240
- Registered Nurses$97,550
- Cashiers$32,880
- Office Clerks, General$45,010
- Stockers and Order Fillers$37,330
- General and Operations Managers$105,770
- Software Developers$135,980
- Janitors and Cleaners, Except Maids and Housekeeping Cleaners$36,840
- Waiters and Waitresses$35,230
- Heavy and Tractor-Trailer Truck Drivers$58,640
- Security Guards$38,020
- Teaching Assistants, Except Postsecondary$36,780
- Customer Service Representatives$44,770
- Accountants and Auditors$83,680
- Farmworkers and Laborers, Crop, Nursery, and Greenhouse$35,660
- Secretaries and Administrative Assistants, Except Legal, Medical, and Executive$47,540
- Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel$69,990